Paul's in the news
All about Paul
Our own Paul
Faaborg was featured in the Sept-Oct '02 edition of Business Development
Outlook. (the
one with Ross Perot on the cover. )
Paul tells the tale of
how he got started in the gas grill business, and some of the tips and
tricks he's learned along the way.
We have a
scan of the pages for you to take a look at
The perfect grill on TV
We're
really proud of this one! If you're in the
northeast U.S. watch for a cameo appearance by the Iron Works Top Grill in
the Thuman Hot Dog tv commercial. The commercial is so cute that we've
placed a copy of it on the site for you to view.
The Thuman hot dog
people needed "the perfect grill" for their perfect hot dogs!
It's really cute!
See for yourself.
Please note they've
taken some literary license with the Top Grill in the commercial. When you
order, it arrives fully assembled and ready to grill!
We're in

The respected news
magazine did a story on how us smaller companies are doing well on
the web while some of the big companies have not.
From May 13, 2002
"Adaptability
may be the main quality that defines the successful
Web-based small business. The Iron Works, a Springhill, La.,
manufacturer of outdoor barbecue grills and entertaining
accessories, has learned from his company’s first Web
experiences and created a presence (www.topgrills.com) that
takes customers in hand and leads them to the point of
purchasing the company’s high-end products, as well as
margin-building add-ons.
As a result, it has grown from one
Web site in 1995 to more than 20, with the profitable number
of orders doubling from 2000 to 2001. “The concept is to
find the person looking for outdoor cooking, then take him
to a site telling him how to do it, then take him to a site
letting him purchase what he’s just been reading about
doing,” explains Iron Works president Paul Faaborg.
Customers are kept close and encouraged to share photos at
the sites and interact. If someone has a question, Faaborg
as likely as not will personally answer it. “A lot of big
companies may think the Internet is another form of printed
advertising,” he says, “where it’s really an opportunity to
meet your clients up close and personal.”
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We're
the top!
The influential and prestigious Robb
Report on quality products puts us near the top of the list among
the best of the best.
FrontGate loves Topgrill
Here's what the FRONTGATE people say about our products: "Sleek, simple,
solidly built, the Iron Works grills offer a back to basics approach to outdoor gas
grilling, resulting in decades of reliable performance.
They were so impressed that of all their quality products
they put our copper grill on the cover. We've sold a LOT of the copper grills as a result
of the beautiful front page photo.
BBQ Scootin' Boogie
See what Ronnie
Dunn has to say about his Top Grill!
Tim wins a Top Grill!
Isle of Capri Casino in Shreveport, LA offered
a Top Grill "Queen Mary" gas or charcoal grill as a major prize on
selected slots.
Tim Williams of Doyline, La. is the one of the
winners, and he poses in front of the 36 inch Queen Mary gas grill as he's
congratulated by a casino employee.
Our own boss, Paul cooked ribs
for over 3,000 hungry patrons at the Isle of Capri Casino, using the six
rib racks to produce the best ribs you've ever tasted. The rib racks are
pictured on the table, you can
see them in action
on our Cookbook Online site.
If you're at the Casino,
why not call us and arrange a factory tour, we're only about 45 minutes
away!
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