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USA Today
Featured in
USA Today
July 2, 1997.

Grill makers stake out tasty top-end market

Blue collar too?
Marketers say high-end grills aren't just for the rich. Consumers who've bought inexpensive grills in the past, only to replace them because they've rusted out or broken down, can justify a four-figure grill. "People are really tired of spending $300 to $400 every few years on a new grill," Frontgate's Shattuck says. "Why not get a really quality piece that will last the rest of their lives?"

That's what prompted Craig and Becki Chadwell of Kalamazoo, Mich., to spend $3,000 for an Iron Works grill. They've been using it nightly since it arrived last Friday.

"We're really middle-class people, but we've bought four grills since we were married 11 years ago, and figured we might as well spend money for one grill that will probably be the last one we buy," says Becki, 32.

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Featured in Fortune Magazines Extreme Shopping

August 18, 1997

Fortune Magazine

It Feeds a Village

Ed Brown

If you ever decide to pay $10,000 for an Iron Works Deluxe Signature Series grill, be warned: it may well be the most guilt-inducing purchase you'll ever make. The guilt will strike when you lead your friends out to the backyard, where they'll gape as you toss some thick, juicy steaks on the Deluxe Signature Series' eight-foot expanse of sturdy titanium grates. (Its three-foot little brother is depicted at right.) Because at some point it will occur to you that with this grill, the world's largest and most expensive, you could have invited everyone on your block. In fact, this grill could service a sizable town.

Signature Series GrillHow sizable? This patio beast can cook up to 1,500 hot dogs an hour in adverse weather conditions--like when it's 20 degrees below zero. If you don't hold your cookouts in the dead of Minnesotan winters, your hourly output may increase to 2,000 hot dogs. Or 600 burgers. Or 130 half-chickens. Or a 100-pound pig with an apple stuck in its mouth. "It'd probably cook your mother-in-law too," jokes Paul Faaborg, the grill's inventor and president of its manufacturer, the Iron Works in Stockbridge, Mich. He also points out that this grill's "roto-convection air system" is gentle enough to bake a pie.

Rated one of the Great Grills of 1997

Featured in On The Grill
The Magazine for Grill Lovers and Outdoor Leisure Living
February 1997.

The Iron Works Deluxe Patio Grill

The Iron Works, known for its quality professional and commercial barbecue grills, enters the residential marker with durable stainless steel grills that are built for serious outdoor cookers. The Deluxe Patio Grill is constructed of heavy gauge stainless steel inside and out and features heavy-duty commercial grates. Roto convection air design allows for food to remain stationary while the cooking environment rotates around it, thereby eliminating the need for a rotisserie. On the Grill

Multiple use grill with roll cover allows for direct and indirect cooking. The Iron Works offers these grills in a variety of sizes with cooking areas that range in widths of 24 to 96 inches. Options available include an umbrella holder, griddle plate, steam pan, smoker box, heavy duty utensils, stainless steel tank cover and vinyl covers. For more information about Iron Works Grills, phone the company at (517) 851-8889 or via fax (517)851-8878.

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