|
Grill makers stake out tasty top-end market |
USA Today |
|
Grill makers stake out tasty top-end market |
| Blue
collar too? Marketers say high-end grills aren't just for the rich. Consumers who've bought inexpensive grills in the past, only to replace them because they've rusted out or broken down, can justify a four-figure grill. "People are really tired of spending $300 to $400 every few years on a new grill," Frontgate's Shattuck says. "Why not get a really quality piece that will last the rest of their lives?" That's what prompted Craig and Becki Chadwell of Kalamazoo, Mich., to spend $3,000 for an Iron Works grill. They've been using it nightly since it arrived last Friday. "We're really middle-class people, but we've bought four grills since we were married 11 years ago, and figured we might as well spend money for one grill that will probably be the last one we buy," says Becki, 32. |
